brand placement
Product placement in film and audiovisual production
A brand in the spotlight
A brand present in film content takes advantage of subtle and long-lasting visibility. Why ? Because such a practice allows the product to be recommended in a fairly obvious way, while at the same time it creates a form of influence among viewers.
Product placement, what is it ?
Product placement is a form of advertising that consisting in mentioning a brand more or less explicitly in a fiction or documentary production, highlighting its commercial potential. It is a good alternative for companies that want to show the advantages and benefits of their products without forcing the audience’s hand. By seeing the product on screen, the viewer discovers or rediscovers it, thus contributing to the reinforcement of its notoriety.
Want to place your brand in a production?
Our AGENCE.PLACEMENT.PROD department offers to make your brand visible in an audiovisual and cinematographic project, fiction or documentary, in the most subtle and long-term way possible. Our placement offer will be tailored to your brand and product, from a simple symbolic presence as a patron to the main sponsor of the film.
Contact the agency to integrate your brand in a unique project !
Need branded advertising placement in your film production?
Our AGENCE.PLACEMENT.PROD department offers you to search and introduce your audiovisual and cinematographic project, fiction or documentary, to brands – products likely to be interested in your production.
Contact the agency to present your script project.
