Branding | Creation
Conception, creation & production of the “Anachronism” advertising video spot for the Fintech EDEBEX.COM
The campaign shows the client’s problematic through a humorous anachronism.
The scenario features an 18th century entrepreneur, played by the winemaker “Gaël Lacourt” (Château de Blayac, 18th century), who is in cash flow difficulties due to a late payment from a customer. When an entrepreneur from the future appears in his office…
The objective of the campaign is twofold: to build a strong brand identity and to convert new customers, among a target group of B2B (companies, small and medium-sized businesses in France) who are looking for short-term current assets for their cash flow.
The catchline: “Don’t wait for centuries to collect your money – Edebex turns your customer invoices into CASH!
- Video advertising spot
- Production & Post prod.
- Translation & Subtitles
- Video content
- Social media
- Broadcasting – Media planning
Format: 30″ and short “social media” versions
Media (s): Digital Tv – pre-roll – replay – social media – digital display programmatic – retarget
Client: Edebex | Mission integreted
Sector: Fintech, Finance, Start Up – Scale up