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Dim, a timeless ad music

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“Music begins where the power of words ends.” – Richard Wager.

In 1969, Eric Lipmann of the Publicis group made an advertisement that would be the first of many: Dim.

The YZ Decoding: The Boom - Badaboum!

The YZ decrypted: “la boum – Badaboum!”

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Everything started on March 7 with the creation of a simple Facebook event.
The La Boum festival in the Bois de la Cambre announcing a crazy program including more
by 100 internationally renowned DJs on several stages.