{"id":4547,"date":"2021-07-21T12:39:13","date_gmt":"2021-07-21T10:39:13","guid":{"rendered":"https:\/\/www.lagencedepub.be\/edebex-2\/"},"modified":"2021-09-15T18:46:07","modified_gmt":"2021-09-15T16:46:07","slug":"edebex-2","status":"publish","type":"post","link":"https:\/\/www.lagencedepub.be\/en\/edebex-2\/","title":{"rendered":"Edebex"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4547\" class=\"elementor elementor-4547 elementor-3132\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-151383a1 elementor-section-full_width enteteSlide elementor-section-height-default elementor-section-height-default\" data-id=\"151383a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e1b3f8b\" data-id=\"1e1b3f8b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6df8930a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6df8930a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1aeb3f30\" data-id=\"1aeb3f30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7289301a logo-menu homeLogo elementor-widget elementor-widget-image\" data-id=\"7289301a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/05\/logo.svg\" title=\"Ad Agency\" alt=\"Ad Agency\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55d69b25 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55d69b25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13bf7add\" data-id=\"13bf7add\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-744ddf46 elementor-widget elementor-widget-heading\" data-id=\"744ddf46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EDEBEX<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e835d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c9e835d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3029ec07\" data-id=\"3029ec07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-462a3574 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"462a3574\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d207635\" data-id=\"2d207635\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5691e560 elementor-widget elementor-widget-video\" data-id=\"5691e560\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe lazyload\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" data-src=\"https:\/\/player.vimeo.com\/video\/209533752?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbeedd4 noMarginBottomModule elementor-widget elementor-widget-heading\" data-id=\"5cbeedd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EDEBEX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc5632e noMarginBottomModule elementor-widget elementor-widget-text-editor\" data-id=\"5dc5632e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dc5632e noMarginBottomModule elementor-widget elementor-widget-text-editor\" style=\"width: 794.953px; text-size-adjust: auto; user-select: auto;\" data-id=\"5dc5632e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\" style=\"margin: 0px 0px 15.8906px; user-select: auto;\"><div class=\"elementor-text-editor elementor-clearfix\" style=\"user-select: auto;\"><p style=\"margin-bottom: 0px; user-select: auto;\">Branding | Creation<\/p><p style=\"margin-bottom: 0px; user-select: auto;\">Video advertising<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1990fb34 elementor-widget elementor-widget-text-editor\" data-id=\"1990fb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conception, creation &amp; production of the &#8220;Anachronism&#8221; advertising video spot for the Fintech EDEBEX.COM<\/p><p>The campaign shows the client&#8217;s problematic through a humorous anachronism.<\/p><p>The scenario features an 18th century entrepreneur, played by the winemaker &#8220;Ga\u00ebl Lacourt&#8221; (Ch\u00e2teau de Blayac, 18th century), who is in cash flow difficulties due to a late payment from a customer. When an entrepreneur from the future appears in his office&#8230;<\/p><p>The objective of the campaign is twofold: to build a strong brand identity and to convert new customers, among a target group of B2B\u00a0 (companies, small and medium-sized businesses in France) who are looking for short-term current assets for their cash flow.<\/p><p>The catchline: &#8220;Don&#8217;t wait for centuries to collect your money &#8211; Edebex turns your customer invoices into CASH!<\/p><p>The services:<\/p><ul><li>Branding<\/li><li>Video advertising spot<\/li><li>Creation<\/li><li>Production &amp; Post prod.<\/li><li>Translation &amp; Subtitles<\/li><li>Video content<\/li><li>Social media<\/li><li>Broadcasting &#8211; Media planning<\/li><\/ul><p>Format: 30\u2033 and short &#8220;social media&#8221; versions<\/p><p>Media (s): Digital Tv &#8211; pre-roll &#8211; replay &#8211; social media &#8211; digital display programmatic &#8211; retarget<\/p><p>Client: Edebex | Mission integreted<\/p><p>Sector: Fintech, Finance, Start Up &#8211; Scale up<\/p><p>Year 2016-2017<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-432dfbb4 elementor-hidden-phone\" data-id=\"432dfbb4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ed1da3 serviceModule elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8ed1da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.lagencedepub.be\/en\/agency-briefing\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/09\/le-briefing-icon-e1631712533126.png\" class=\"attachment-neve-blog size-neve-blog wp-image-6616\" alt=\"The briefing\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h6 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.lagencedepub.be\/en\/agency-briefing\/\"><h4 data-elementor-setting-key=\"title_text\" data-elementor-inline-editing-toolbar=\"none\" data-pen-placeholder=\"\u00c9crivez ici...\" style=\"font-size: 1.4vw;letter-spacing: normal\">THE BRIEFING<\/h4><\/a><\/h6><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9a645 serviceModule elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ce9a645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/meetings.hubspot.com\/lagence-depublicite\" tabindex=\"-1\"><img decoding=\"async\" width=\"512\" height=\"512\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/09\/rendez-vous-e1631712477824.png\" class=\"attachment-neve-blog size-neve-blog wp-image-6614 lazyload\" alt=\"R\u00e9servez votre r\u00e9union avec L&apos;AGENCE DE PUB\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/512;\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h6 class=\"elementor-image-box-title\"><a href=\"https:\/\/meetings.hubspot.com\/lagence-depublicite\"><h4 data-elementor-setting-key=\"title_text\" data-elementor-inline-editing-toolbar=\"none\" data-pen-placeholder=\"\u00c9crivez ici...\" style=\"font-size: 1.4vw;letter-spacing: normal\">BOOK A MEETING<\/h4><\/a><\/h6><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa6016 serviceModule elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"eaa6016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.lagencedepub.be\/en\/theclientaccount\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"600\" height=\"600\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/abonnement.png\" class=\"attachment-neve-blog size-neve-blog wp-image-4123 lazyload\" alt=\"The subscription\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/abonnement.png 600w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/abonnement-300x300.png 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/abonnement-150x150.png 150w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/600;\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h6 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.lagencedepub.be\/en\/theclientaccount\/\"><h4 data-elementor-setting-key=\"title_text\" data-elementor-inline-editing-toolbar=\"none\" data-pen-placeholder=\"\u00c9crivez ici...\" style=\"font-size: 1.4vw;letter-spacing: normal\">THE SUBSCRIPTION<\/h4><\/a><\/h6><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18134a8 serviceModule elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"18134a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.lagencedepub.be\/en\/the-startup-pack\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"600\" height=\"600\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/startup.png\" class=\"attachment-neve-blog size-neve-blog wp-image-4125 lazyload\" alt=\"The Pack Startup\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/startup.png 600w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/startup-300x300.png 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/startup-150x150.png 150w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/600;\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h6 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.lagencedepub.be\/en\/the-startup-pack\/\"><h4 data-elementor-setting-key=\"title_text\" data-elementor-inline-editing-toolbar=\"none\" data-pen-placeholder=\"\u00c9crivez ici...\" style=\"font-size: 1.4vw;letter-spacing: normal\">THE PACK STARTUP<\/h4><\/a><\/h6><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43c22d9e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43c22d9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d9a7449\" data-id=\"2d9a7449\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:4550,&quot;url&quot;:&quot;https:\\\/\\\/www.lagencedepub.be\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/edebex-1.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffedc98 elementor-widget elementor-widget-spacer\" data-id=\"ffedc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Awareness &#8211; video advertising<\/p>\n","protected":false},"author":3,"featured_media":4549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[64],"tags":[67,75],"class_list":["post-4547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showcase","tag-anachronism-campaign","tag-edebex"],"_links":{"self":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/posts\/4547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/comments?post=4547"}],"version-history":[{"count":0,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/posts\/4547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/media\/4549"}],"wp:attachment":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/media?parent=4547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/categories?post=4547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/tags?post=4547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}