{"id":4378,"date":"2021-03-03T11:00:00","date_gmt":"2021-03-03T10:00:00","guid":{"rendered":"https:\/\/www.lagencedepub.be\/once-upon-a-time-an-ad-the-rolls-royce-jules-paris-match-on-the-paris-dakar-1981\/"},"modified":"2024-12-23T19:29:21","modified_gmt":"2024-12-23T18:29:21","slug":"once-upon-a-time-an-ad-the-rolls-royce-jules-paris-match-on-the-paris-dakar-1981","status":"publish","type":"post","link":"https:\/\/www.lagencedepub.be\/en\/once-upon-a-time-an-ad-the-rolls-royce-jules-paris-match-on-the-paris-dakar-1981\/","title":{"rendered":"Once upon a time, ON advertising: The Rolls-Royce &#8220;Jules-Paris Match&#8221; &#8230;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4378\" class=\"elementor elementor-4378 elementor-1698\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7148a440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7148a440\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10976f2\" data-id=\"10976f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba58ff3 elementor-widget elementor-widget-text-editor\" data-id=\"3ba58ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>The astonishing vision of this Rolls-Royce, sponsored by Dior for its perfume Jules and by the famous magazine Paris-Match, participating in the 3rd edition of the Paris Dakar in 1981.<\/p>\n\n<p>A snapshot of a fantastic time when setting off for this mythical car competition in a Rolls-Royce on a whim with a bunch of gentlemen and friends was simply possible!\u00a0 All sponsored in record time by prestigious brands.\u00a0\u00a0<\/p>\n\n<figure class=\"wp-block-gallery columns-3 is-cropped\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"727\" class=\"wp-image-4380\" src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-10.jpg\" alt=\"Rolls-Royce\" data-id=\"1844\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-10.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-10\/\" srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-10.jpg 1000w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-10-300x218.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-10-768x558.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"1024\" height=\"571\" class=\"wp-image-4434 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-11-1024x571.jpg\" alt=\"Rolls-Royce\" data-id=\"1845\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-11.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-11\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-11-1024x571.jpg 1024w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-11-300x167.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-11-768x428.jpg 768w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-11.jpg 1100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/571;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"800\" height=\"800\" class=\"wp-image-4382 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12.jpg\" alt=\"\" data-id=\"1846\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-12\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12.jpg 800w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12-300x300.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12-150x150.jpg 150w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12-768x768.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"380\" height=\"599\" class=\"wp-image-4384 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-13.jpg\" alt=\"\" data-id=\"1847\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-13.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-13\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-13.jpg 380w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-13-190x300.jpg 190w\" data-sizes=\"(max-width: 380px) 100vw, 380px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380\/599;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"480\" height=\"320\" class=\"wp-image-4386 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-14.jpg\" alt=\"Rolls-Royce\" data-id=\"1848\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-14.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-14\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-14.jpg 480w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-14-300x200.jpg 300w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/320;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"672\" height=\"770\" class=\"wp-image-4388 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-15.jpg\" alt=\"Rolls-Royce\" data-id=\"1849\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-15.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-15\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-15.jpg 672w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-15-262x300.jpg 262w\" data-sizes=\"(max-width: 672px) 100vw, 672px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 672px; --smush-placeholder-aspect-ratio: 672\/770;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"524\" height=\"290\" class=\"wp-image-4390 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-16.jpg\" alt=\"Rolls-Royce\" data-id=\"1850\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-16.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-16\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-16.jpg 524w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-16-300x166.jpg 300w\" data-sizes=\"(max-width: 524px) 100vw, 524px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 524px; --smush-placeholder-aspect-ratio: 524\/290;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"862\" height=\"846\" class=\"wp-image-4392 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-1.jpg\" alt=\"Rolls-Royce\" data-id=\"1851\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-1.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-1\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-1.jpg 862w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-1-300x294.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-1-768x754.jpg 768w\" data-sizes=\"(max-width: 862px) 100vw, 862px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 862px; --smush-placeholder-aspect-ratio: 862\/846;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"363\" height=\"480\" class=\"wp-image-4394 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-2.jpg\" alt=\"Rolls-Royce\" data-id=\"1852\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-2.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-2\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-2.jpg 363w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-2-227x300.jpg 227w\" data-sizes=\"(max-width: 363px) 100vw, 363px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 363px; --smush-placeholder-aspect-ratio: 363\/480;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"750\" height=\"447\" class=\"wp-image-4396 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-3.jpg\" alt=\"Rolls-Royce\" data-id=\"1853\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-3.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-3\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-3.jpg 750w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-3-300x179.jpg 300w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/447;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"365\" height=\"200\" class=\"wp-image-4398 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-4.jpg\" alt=\"Rolls-Royce\" data-id=\"1854\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-4.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-4\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-4.jpg 365w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-4-300x164.jpg 300w\" data-sizes=\"(max-width: 365px) 100vw, 365px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 365px; --smush-placeholder-aspect-ratio: 365\/200;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"1000\" height=\"666\" class=\"wp-image-4400 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-5.jpg\" alt=\"Rolls-Royce\" data-id=\"1855\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-5.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-5\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-5.jpg 1000w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-5-300x200.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-5-768x511.jpg 768w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-5-930x620.jpg 930w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/666;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"1024\" height=\"600\" class=\"wp-image-4432 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-6-1024x600.jpg\" alt=\"Rolls-Royce\" data-id=\"1856\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-6.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-6\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-6-1024x600.jpg 1024w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-6-300x176.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-6-768x450.jpg 768w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-6.jpg 1100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/600;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"1000\" height=\"563\" class=\"wp-image-4402 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-7.jpg\" alt=\"Rolls-Royce\" data-id=\"1857\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-7.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-7\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-7.jpg 1000w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-7-300x169.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-7-768x432.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"1024\" height=\"570\" class=\"wp-image-4430 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-8-1024x570.jpg\" alt=\"Rolls-Royce\" data-id=\"1858\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-8.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-8\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-8-1024x570.jpg 1024w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-8-300x167.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-8-768x427.jpg 768w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-8.jpg 1100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/570;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"1024\" height=\"481\" class=\"wp-image-4428 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-9-1024x481.jpg\" alt=\"Rolls-Royce\" data-id=\"1859\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-9.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/galerie-9\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-9-1024x481.jpg 1024w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-9-300x141.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-9-768x361.jpg 768w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-9.jpg 1100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/481;\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n\n<h2 class=\"has-text-color\" style=\"color: #fd0629;\">THE STORY BEHIND THE ROLLS-ROYCE &#8220;JULES&#8221; AND ITS CREW<\/h2>\n\n<p>The story began one summer evening in 1981, during a good meal between friends Thierry de Montcorg\u00e9, Jean-Christophe Pelletier and Jean-Fran\u00e7ois Dunac; the latter mentioned the repeated problems with his Rolls-Royce Corniche.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;That bitch, we&#8217;ll make her die in the desert! And the bet is on! \u00a0All this, &#8220;Watered down with Pomerol, so as not to advertise&#8221;.<\/p>\n<cite>&#8211;\u00a0Thierry de Montcorg\u00e9<\/cite><\/blockquote>\n\n<p>The next day, finally, the idea is not so bad&#8230; No sooner have the steps been taken than the project finds its main sponsor, the prestigious house of Mr Christian Dior, fashion designer and perfumer.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;You are totally crazy &#8211; but I agree!&#8221;<\/p>\n<cite>The Christian Dior External Relations Director of the time 1981.<\/cite><\/blockquote>\n\n<p>In three months, the Rolls was ready to face the Sub-Saharan desert.\u00a0\u00a0After a laborious preparation requiring the intervention of another colleague, Michel Mockrycki, the French V8 specialist, who took them to California to find an engine more reliable than the original English one.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;It tastes &amp; smells like a Rolls, but in reality it&#8217;s a Toyota!&#8221;<\/p>\n<cite>\u200b-\u00a0Thierry de Montcorg\u00e9\u00a0<\/cite><\/blockquote>\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"has-text-color\" style=\"color: #fd0629;\">THE BRANDS THAT SPONSORED THE ADVENTURE<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"862\" height=\"846\" class=\"wp-image-4404 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/maison-Christian-DIor.jpg\" alt=\"La maison Dior\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/maison-Christian-DIor.jpg 862w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/maison-Christian-DIor-300x294.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/maison-Christian-DIor-768x754.jpg 768w\" data-sizes=\"(max-width: 862px) 100vw, 862px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 862px; --smush-placeholder-aspect-ratio: 862\/846;\" \/>\n<figcaption>La maison Dior &#8211; 30 avenue Montaigne &#8211; Paris &#8211; Source @whimsysandy on Pinterest<\/figcaption>\n<\/figure>\n\n<p>It is important to remember that la maison <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Christian_Dior\">Christian Dior<\/a>, now 74 years old, was a true institution evoking the prestige of French haute couture.<\/p>\n\n<p>A look at its origins and history on the DIOR website &#8220;The History of the House of Dior <a href=\"https:\/\/www.dior.com\/couture\/fr_be\/la-maison-dior\/dior-en-histoires\">&gt;Official Dior website<\/a><\/p>\n<\/div>\n\n<div class=\"wp-block-column\">\n<h3 class=\"has-text-color\" style=\"color: #fd0629;\">\u201cDior une marque iconique !\u201d<\/h3>\n\n<p>From haute couture to perfumes, cosmetics, watches, jewellery&#8230; Over the years, Dior has been able to develop its image in many creative fields. And whatever the field, excellence is there.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"564\" height=\"705\" class=\"wp-image-4406 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Marque-iconique.jpg\" alt=\"Iconic brand\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Marque-iconique.jpg 564w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Marque-iconique-240x300.jpg 240w\" data-sizes=\"(max-width: 564px) 100vw, 564px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 564px; --smush-placeholder-aspect-ratio: 564\/705;\" \/>\n<figcaption>70 years of Dior at the Mus\u00e9e des Arts D\u00e9coratifs &#8211; Paris &#8211; Source @abenkessmer Pinterest<\/figcaption>\n<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"has-text-color\" style=\"color: #fd0629;\">&#8220;For the house of Dior &#8220;the Jules perfume&#8221; was an enormous nerve!&#8221;<\/h3>\n\n<p>&#8211; Joelle Demange , Former Head of External Relations at Christian Dior<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"363\" height=\"480\" class=\"wp-image-4408 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Jules.jpg\" alt=\"Jules\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Jules.jpg 363w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Jules-227x300.jpg 227w\" data-sizes=\"(max-width: 363px) 100vw, 363px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 363px; --smush-placeholder-aspect-ratio: 363\/480;\" \/><\/figure>\n\n<p><a href=\"https:\/\/www.dior.com\/fr_be\/products\/beauty-Y0061201-jules-eau-de-toilette\">Jules perfume<\/a> is a brand and a product of la maison <a href=\"https:\/\/www.dior.com\/fr_fr\">Christian Dior<\/a> launched in 1980. A full-bodied, very masculine, chic and authentic fragrance. The nose behind this fragrance is Jean Martel. The top notes are Lavender, Caraway, Mugwort and Bergamot; the middle notes are Carnation, Rose, Basil, Sandalwood, Jasmine, Cyclamen and Cedar; the base notes are Oak Moss, Leather, Musk, Fir, Amber and Tonka Bean.<\/p>\n\n<h4><strong>Why did Dior decide to take this gamble?<\/strong><\/h4>\n\n<p>&#8220;The name Jules was a big bet for Dior, when we decided to name the perfume Jules, it was a huge nerve! Why not continue in the same vein and do the Paris Dakar.&#8221;<\/p>\n\n<p>&#8221; Cheeky to cheeky &#8211; we had to go all the way and we were very, very successful!&#8221;\u00a0<\/p>\n\n<p>This was an unprecedented operation at the time, especially for Christian Dior, which was not used to this type of motorsport event.<\/p>\n\n<p>It was an incredible success for the Rolls that crossed the finish line, but also a great communication operation for the main advertiser with 1,600 articles in the French and foreign press, and more than 150 television and radio appearances. \u00a0Today, Jules&#8217; Rolls-Royce would have brought in the equivalent of 3,000,000 francs in media space. -Joelle Demange (former head of external relations at Christian Dior).<\/p>\n\n<p>Today, DIOR is undoubtedly one of the brands that best expresses what luxury is, thanks to creativity and rigour in the service of novelty, opulence, sensitivity and uniqueness.\u00a0<\/p>\n<\/div>\n\n<div class=\"wp-block-column\">\n<h3 class=\"has-text-color\" style=\"color: #fd0629;\">The magazine Paris Match<\/h3>\n\n<p>Paris Match was there &#8230; The famous French weekly news and image magazine, founded by the industrialist and press owner <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Jean_Prouvost\">Jean Prouvost<\/a> and by <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Paul_Gordeaux\">Paul Gordeaux<\/a> in 1949, needs no introduction.<\/p>\n\n<p>It has its origins in an older title, Match, a sports weekly created in 1926 by L\u00e9on Bailby and taken over in 1938 by Jean Prouvost, who transformed it into a news magazine the following year.<\/p>\n\n<p>A news magazine, Paris Match covers national and international news, looking for the &#8220;scoop&#8221; in pictures.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;The weight of words, the shock of photos&#8221;<\/p>\n<\/blockquote>\n\n<p>This slogan made a lasting impression. As a good journalist, its inventor Jean Cau (writer, journalist, 1961 Goncourt Prize for his novel La Piti\u00e9 de Dieu) ), had succeeded in capturing and synthesising the impact of a message in two simple and powerful ideas. In January 2008, the weekly adopted a new motto, &#8220;La vie est une histoire vraie&#8221; (Life is a true story), as the newspaper entered into a more passionate relationship with its readers.<\/p>\n\n<p>In 1976, the magazine was taken over by Daniel Filipacchi, a former photographer and a major newspaper owner.\u00a0Roger Th\u00e9rond returned as editorial director, a position he had already held from 1962 to 1968, and which he would not leave until 1999. Under his leadership, Paris Match regained its early success. The man nicknamed &#8220;L&#8217;\u0152il&#8221; retired at the age of 74 and was succeeded by Alain Genestar in July 1999.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"524\" height=\"290\" class=\"wp-image-4390 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-16.jpg\" alt=\"Rolls-Royce\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-16.jpg 524w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-16-300x166.jpg 300w\" data-sizes=\"(max-width: 524px) 100vw, 524px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 524px; --smush-placeholder-aspect-ratio: 524\/290;\" \/><\/figure>\n\n<p>History &amp; purpose of Paris Match https:\/\/fr.wikipedia.org\/wiki\/Paris_Match is now a Lagard\u00e8re Group title via the Lagard\u00e8re M\u00e9dia News branch. Paid circulation in France reached over 633,000 copies in 2008.<\/p>\n\n<h3 class=\"has-text-color\" style=\"color: #fd0629;\">A bygone era?<\/h3>\n\n<p>Are such adventures now unfeasible? Undoubtedly more difficult to set up (&#8230;) As mentalities have evolved with today&#8217;s society, have we lost that touch of madness which had so much charm and panache?\u00a0<\/p>\n<\/div>\n<\/div>\n\n<p>\u00a0<\/p>\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"800\" class=\"wp-image-4382 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12.jpg\" alt=\"Rolls-Royce\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12.jpg 800w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12-300x300.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12-150x150.jpg 150w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/galerie-12-768x768.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-column\">\n<h2 class=\"has-text-color\" style=\"color: #fd0629;\">Le Vend\u00f4me 80<\/h2>\n\n<p><strong>Maybe not<\/strong> &#8230; There are still a few diehards who are ready for the adventure in style!<\/p>\n\n<p>Like <a href=\"https:\/\/www.sro-motorsports.com\/le-vendome-80\">Le Vend\u00f4me 80<\/a>, a rally bringing together a maximum of 80 exceptional cars produced in the 1980s. These classic cars are displayed on the Place Vend\u00f4me before driving to the Loire Valley and its castles, including the Chambord castle, which will welcome the crews for a sumptuous evening. The adventure will end on 12 September in the town of Vend\u00f4me.<\/p>\n<\/div>\n<\/div>\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Le Vend\u00f4me 80&#8243; total look rally is a unique jubilant experience, a trip back to the 80&#8217;s with the discovery of the most beautiful roads, the most beautiful historical sites and private chateaux of the Centre Val de Loire region. The best post-Covid remedy!&#8221;<\/p>\n<cite>-Emmanuel de Brantes (Author, journalist, scriptwriter and founder of the Association for the Promotion of French Excellence)<\/cite><\/blockquote>\n\n<figure class=\"wp-block-gallery columns-3 is-cropped\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"960\" height=\"960\" class=\"wp-image-4410 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1.jpg\" alt=\"Le Vend\u00f4me 80\" data-id=\"1870\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/le-vendome-80-1\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1.jpg 960w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1-300x300.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1-150x150.jpg 150w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1-768x768.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/960;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"770\" height=\"514\" class=\"wp-image-4412 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-2.jpg\" alt=\"Le Vend\u00f4me 80\" data-id=\"1871\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-2.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/le-vendome-80-2\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-2.jpg 770w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-2-300x200.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-2-768x513.jpg 768w\" data-sizes=\"(max-width: 770px) 100vw, 770px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/514;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"825\" height=\"551\" class=\"wp-image-4414 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-3.jpg\" alt=\"Le Vend\u00f4me 80\" data-id=\"1872\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-3.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/le-vendome-80-3\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-3.jpg 825w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-3-300x200.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-3-768x513.jpg 768w\" data-sizes=\"(max-width: 825px) 100vw, 825px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 825px; --smush-placeholder-aspect-ratio: 825\/551;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"768\" height=\"576\" class=\"wp-image-4416 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-4.jpg\" alt=\"Le Vend\u00f4me 80\" data-id=\"1873\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-4.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/le-vendome-80-4\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-4.jpg 768w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-4-300x225.jpg 300w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/576;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"800\" height=\"533\" class=\"wp-image-4418 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-5.jpg\" alt=\"Le Vend\u00f4me 80\" data-id=\"1874\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-5.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/le-vendome-80-5\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-5.jpg 800w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-5-300x200.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-5-768x512.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"825\" height=\"551\" class=\"wp-image-4420 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-6.jpg\" alt=\"Le Vend\u00f4me 80\" data-id=\"1875\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-6.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/le-vendome-80-6\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-6.jpg 825w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-6-300x200.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-6-768x513.jpg 768w\" data-sizes=\"(max-width: 825px) 100vw, 825px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 825px; --smush-placeholder-aspect-ratio: 825\/551;\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"1024\" height=\"682\" class=\"wp-image-4426 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1024x682.jpg\" alt=\"Le Vend\u00f4me 80\" data-id=\"1876\" data-full-url=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80.jpg\" data-link=\"https:\/\/www.lagencedepub.be\/il-etait-une-fois-une-pub-la-rolls-royce-jules-paris-match-sur-le-paris-dakar-1981\/le-vendome-80\/\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-1024x682.jpg 1024w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-300x200.jpg 300w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-768x512.jpg 768w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80-930x620.jpg 930w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/Le-Vendome-80.jpg 1100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n\n<h3 class=\"has-text-align-center has-text-color\" style=\"color: #fd0629;\">An appointment you should not miss from 10-12 September 2021!<\/h3>\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>Follow Le Vend\u00f4me 80 on <a href=\"https:\/\/www.facebook.com\/levendome80\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.instagram.com\/levendome80\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/p>\n\n<p>Ask for a special offer for your brand &amp; company on an ultra-luxury route? &gt;Sponsoring &amp; reservations<\/p>\n\n<p>Info &amp; bookings to hire an 80&#8217;s vehicle &gt;\u00a0<a href=\"mailto:levendome80@sro-motorsports.com\">levendome80@sro-motorsports.com<\/a><\/p>\n\n<p>By: <a href=\"https:\/\/www.linkedin.com\/in\/pascalwouters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pascal Wouters<\/a><\/p>\n<\/div>\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"223\" height=\"223\" class=\"wp-image-4422 lazyload\" data-src=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/logo-vdm-80-21.png\" alt=\"Le Vend\u00f4me 80\" data-srcset=\"https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/logo-vdm-80-21.png 223w, https:\/\/www.lagencedepub.be\/wp-content\/uploads\/2021\/06\/logo-vdm-80-21-150x150.png 150w\" data-sizes=\"(max-width: 223px) 100vw, 223px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 223px; --smush-placeholder-aspect-ratio: 223\/223;\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"has-text-color\" style=\"color: #fd0629;\">About L\u2019Agence de PUB | The AD agency<\/h2>\n\n<p>Advertising agency providing brand and media strategy consulting at all points of contact.<\/p>\n\n<p>Founded in 2016, by <a href=\"https:\/\/www.linkedin.com\/in\/pascalwouters\/\">Pascal Wouters<\/a>, <a href=\"https:\/\/www.lagencedepub.be\/en\/\">L&#8217;Agence de PUB<\/a> is a young agency claiming a &#8220;Creative&#8221; DNA, handing over creative values and a passion for brands converging towards a strategic media focus integrated and adapted to the brand. mainly in omnichannel allowing to reach 360\u00b0 strategies, supported by Inbound, growth marketing, content marketing, using influence marketing. Imbued with startup methodologies (the lean startup), this small agency dreams of being a 21st century agency &#8211; while putting people at the centre. The agency grows by collaborating mainly with highly specialised partners &amp; freelancers in order to achieve a more flexible growth in line with the current trend.<\/p>\n\n<p class=\"has-text-align-center\">Need an agency for your communication? Contact us at L&#8217;Agence de PUB: info@lagencedepub.be<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The astonishing vision of this Rolls-Royce, sponsored by the Dior house, for its Jules perfume as well as by the famous Paris-Match magazine, participating in the 3rd edition of the Paris Dakar in 1981.<\/p>\n","protected":false},"author":3,"featured_media":4424,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"elementor_canvas","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[62,43],"tags":[108,97],"class_list":["post-4378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized","tag-article-le-blog-de-pub-en","tag-blog-article"],"_links":{"self":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/posts\/4378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/comments?post=4378"}],"version-history":[{"count":4,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/posts\/4378\/revisions"}],"predecessor-version":[{"id":10807,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/posts\/4378\/revisions\/10807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/media\/4424"}],"wp:attachment":[{"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/media?parent=4378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/categories?post=4378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lagencedepub.be\/en\/wp-json\/wp\/v2\/tags?post=4378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}